AI Insights · Timothy · July 2023
Top 5 Play Pass Games on iOS in the UK - Q2 2023
Discover the performance trends of the top 5 Play Pass games on iOS in the UK for Q2 2023, including weekly downloads, revenue, and active users.
In Q2 2023, the top 5 Play Pass games on iOS in the United Kingdom showed varying trends in weekly downloads, revenue, and active users. Here’s a closer look at their performance, based on data from Sensor Tower.
LEGO® DUPLO® WORLD from StoryToys Limited experienced a gradual decline in weekly downloads, starting at around 3.3K at the end of March and falling to 1.1K by the end of June. Weekly revenue saw fluctuations, peaking at approximately $9K in late April and ending the quarter at around $8.3K. The app's weekly active users also decreased from about 6.4K to 3.9K over the quarter.
Disney Coloring World, also by StoryToys Limited, maintained a steady weekly revenue, with a slight peak at $6K in mid-April and a drop to around $4.3K by the end of June. Weekly downloads were relatively stable, averaging around 2K to 2.5K, with minor fluctuations. The number of weekly active users remained consistent, hovering between 4K and 5K throughout the quarter.
Pixel Art － Color by Number by Easybrain Ltd had a varied performance in weekly downloads, starting at 2.5K in late March and hitting a high of 3.5K in early April, then stabilizing around 2K by the end of June. The app's weekly revenue remained steady, averaging around $1.6K to $2.1K. Weekly active users showed a consistent pattern, maintaining around 53K to 63K throughout Q2.
Flow Free from Big Duck Games LLC saw a notable number of weekly downloads, starting at 7.5K in late March, dipping to 2.7K in mid-June, and ending at around 3.1K. Weekly revenue showed some fluctuations, peaking at approximately $1.8K in mid-April and dropping to about $1.2K by the end of June. The app's weekly active users started at 473K and gradually declined to 406K over the quarter.
Hungry Shark Evolution by Ubisoft experienced a steady increase in weekly downloads, from 2.7K at the end of March to 3.5K by the end of June. Weekly revenue showed similar growth, starting at $1.5K in late March and reaching approximately $1.7K by the end of the quarter. The number of weekly active users rose from 11.4K to about 13.2K during this period.
For more detailed insights and data, visit Sensor Tower's official website.
